An 86-minute guide to finding PMF | Rob Snyder (Author, The Power of Pull)

Product-market fit means finding one person already blocked on an urgent task — not convincing anyone to want your product.

• The PULL framework defined: Project (job to be done), Unavoidable (urgent now), List of options tried, Limitations (why those options fail) — all four must be true for real pull.
• Pull belongs to a person, not a company: Rob Snyder says you sell to "the head of legal at SpaceX," not SpaceX itself, so target individuals with an unblocked project.

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