SBJ Morning Buzzcast: October 22, 2026

The NFL is opening its ticketing ecosystem beyond Ticketmaster even as its Paris expansion faces security and fan-reception risks.

• NFL ticketing opens up: Owners approved keeping Ticketmaster as sole platinum-level secondary ticketing partner, but other firms (e.g., SeatGeek) can now join at a lower tier, giving fans more resale platforms across all 32 teams.
• WNBA Finals draws strong numbers: NBC's Game 1 pulled 2.1 million viewers, up 11% YoY, the best Game 1 audience on record; Atlanta Dream beat the Liberty in Game 3 before 17,000+ at State Farm Arena.

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