Podcast[Un]Churned – The No. 1 Podcast for Customer RetentionOctober 17, 2026
How Salesforce Cut Customer Attrition From 20% to 8% ft. Michael Marguglio
Salesforce's Executive VP of Global Renewals explains how the company cut dollar attrition from over 20% to about 8%, using an attrition council, AI renewal agents, and long-tail automation.
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