#2567 - Mariana van Zeller

Meta internally projected $16 billion (10% of 2024 revenue) from scam and banned-goods ads while charging suspected fraudsters more rather than banning them.

• Meta profits from scams: Reuters documents show Meta projected 10% of 2024 revenue ($16B) from scam/banned-goods ads, showing users ~15 billion scam ads daily, and charging suspected fraudsters more ('penalty bids') rather than banning them below 95% fraud confidence.
• Scale of losses: Consumer Federation of America estimates Americans lost $148 billion to online scams last year ($400M/day), much via AI-enabled 'pig butchering' romance/investment scams.

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