Why Fortnite Is Now Hollywood’s Biggest Marketing Machine

Media consolidation, satellite connectivity disruption, and AI-driven publisher traffic collapse are reshaping TMT power dynamics heading into 2026.

• Paramount Skydance Warner reorganizes: The $111B merger closes this week under the Skydance name; former Paramount chiefs Pamela Abdy and Mike De Luca are out despite a strong 2025, replaced by David Ellison loyalists Dana Goldberg and Josh Greenstein, plus new consumer products hire Ynon Kreiz ($31M bonus); commitment to 150 movies over five years, up from ~18/year combined.
• Netflix engagement admission fuels layoff fears: Ted Sarandos conceded engagement growth is only ~2%, with analysts projecting 10-15% layoffs as Netflix expands theatrical ambitions and poaches displaced Paramount talent.

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