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PodcastMTSOctober 15, 2026

Why the Linear Sales Pipeline Is Dead | Nicolas Sharp

Attio bets that a governed SQL interface and proprietary agent harness—not model choice alone—will be the CRM moat in the agent era.

  • Hybrid architecture launch: Attio announced a new CRM architecture combining human-grade application software with infrastructure-scale throughput so AI agents can act on customer data continuously and at volume.
  • SQL as the agent interface: Agents interact with Attio through a direct SQL query endpoint rather than APIs, since models are heavily RL-trained on SQL by labs chasing coding benchmarks.

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