PodcastMTSOctober 15, 2026
Why the Linear Sales Pipeline Is Dead | Nicolas Sharp
Attio bets that a governed SQL interface and proprietary agent harness—not model choice alone—will be the CRM moat in the agent era.
- Hybrid architecture launch: Attio announced a new CRM architecture combining human-grade application software with infrastructure-scale throughput so AI agents can act on customer data continuously and at volume.
- SQL as the agent interface: Agents interact with Attio through a direct SQL query endpoint rather than APIs, since models are heavily RL-trained on SQL by labs chasing coding benchmarks.
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