Season 8, Episode 2: Will consumers adopt agentic commerce? (with Michael Morton)

Consumer data and Amazon's fulfillment moat suggest autonomous agentic purchasing will remain niche, while AI reshapes product discovery and ad economics instead.

• Consumer bandwidth is limited: Fed payment data shows the average U.S. consumer makes only ~10 discretionary e-commerce purchases a month after bills, prepared food, gas, and transfers are excluded.
• OpenAI's checkout misfire: Instant Checkout stalled on limited merchant inventory, raw web scraping instead of API feeds, and lack of Amazon's 100M Prime base, then pivoted to ads.

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