Why Small Businesses Use AI to Hire Faster | Nich Tremper

Gusto data shows AI-adopting small businesses hired 7-10% faster than peers, concentrated in non-tech sectors, not displacing workers.

• Headcount growth gap: Small businesses adopting AI grew headcount 7% faster than peers; firms with fewer than 10 employees saw ~10% faster growth.
• Broad-based, not just tech: Gains showed up in community services, mental health clinics, tutoring companies, trade contractors (plumbers, carpenters) — not concentrated in AI firms hiring engineers.

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