Why Cash Is King in the Era of Higher Interest Rates

Most of the $20 trillion in US bank deposits is under-earning due to inertia, not lack of higher-yield alternatives.

• Cash as neglected asset class: Gary Zimmerman (Max My Interest) says $20T sits in US bank deposits vs. $60T each in equities/bonds and $7T in money market funds, with most cash "under earning or under insured or both."
• Behavioral barriers, not lack of options: Zimmerman identifies awareness, apathy, and inertia as Max's "three biggest competitors," bigger obstacles than any rival company.

Themes, sentiment and reasons are AI-written paraphrases, checked so they never quote an episode. They may contain errors. Not investment advice. Episodes remain the property of their creators.