Creating Muse: The Fastest-Growing AI Product Since ChatGPT | Alexandr Wang, Meta

Meta bet its AI strategy on personal consumer agents (Muse) rather than coding, built by a sub-200-person team in seven months.

• Seven-month build: Meta Superintelligence Labs took Muse from a one-to-two-week board prototype in February to launch seven months later, with under 200 people total across model and product work.
• Personal agents over coding: While Anthropic's Opus 4.5 and 'Mythos' drove industry focus on coding agents, Meta deliberately bet on personal consumer agents, judging it the natural fit for its 3.5 billion daily users.

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