SBJ Morning Buzzcast: October 7, 2026

WNBA attendance and playoff ratings are setting records, while the NBA's European expansion plan hit a setback from Euroleague owners.

• WNBA attendance record: Regular-season attendance hit almost 3.8M fans, up 20% YoY, driven by 25 games relocated to larger arenas that drew 389K fans (avg 15,700, up 40%).
• Atlanta Dream's arena bet: Dream grew ticket sales 55% YoY (best in league) by moving games to the 17,000-seat State Farm Arena from the 3,500-seat Gateway Center, now striking a multi-year deal to relocate permanently; staff grew from 7 to 70 in five years.

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