The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

Angel Studios' 3M-member voting/profit-share model and algorithmic "warming" tactics let it outperform Hollywood independents on box office despite tiny subscriber counts.

• Orabrush's glitch: Jeff Harmon used YouTube's then-new ad platform (sub-penny views) to turn a $500 video into a company that sold for $10 million.
• Ad formula: Harmon Brothers built billion-dollar DTC brands (Poo-Pourri, Squatty Potty, Purple Mattress) using comedians trained to follow a strict problem-solution-credibility-CTA script.

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