SBJ Morning Buzzcast: October 2, 2026

Sports business leaders increasingly treat NIL, AI adoption, and fan engagement as revenue-strategy problems, not just cultural or legal ones.

• Kim Ng on GM path: Interviewed multiple times before Miami Marlins hired her as GM; took her first MLB job largely to build expertise and network, including a talked-about anecdote trading barbs with George Steinbrenner.
• College sports revenue shift: Panel with Colleen Garrity, Candace Storey Lee, and Kim Damron (Learfield) noted NIL deals now range from thousands to millions, but more athletes still get thousand-dollar deals, forcing colleges to prioritize revenue amid the Protect College Sports Act.

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