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PodcastThe Rich Roll PodcastOctober 1, 2026

Black-ish Creator Kenya Barris On Turning Down A $100 Million Netflix Deal, The Cost of Success & Curiosity As A Superpower With Malcolm Gladwell

Streaming platforms' algorithmic consolidation is pushing creative patronage toward brands and family offices as studios lose distinctive creative "voice."

  • Netflix exit backfired: Barris walked away from Disney for a ~$100 million Netflix deal plus 50% ownership in a studio, but the executive who signed him was fired weeks later amid Trump-era DEI rollbacks and Redstone family infighting, leaving him unable to sell any show for four years despite starring in a hit series.
  • Sarandos called at 7am: After a profile highlighted Barris comparing Netflix to "the CBS of TV," Ted Sarandos phoned him furious, saying "you fucked me, man"; Barris later reflected that getting that call meant he mattered.

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