Playbooks and Portfolios: Sports Media, Alternate Markets, and Protect College Sports

Private equity, streaming rights, and prediction markets are compounding sports-team valuations faster than regulators can write rules around them.

• Broadcast pay surge: Troy Aikman earns $18M/year at ESPN, Tom Brady $37.5M at Fox, Joe Buck $108M/6yrs, and Pat McAfee reportedly $60M/year, reflecting streamers' subscriber-driving ad dollars.
• Apollo buys into Yankees: Apollo invested $2.6B (debt+equity) in Yankee Global Enterprises for a path to 16% ownership, as MLB raised its PE ownership cap from 15% to 20% (NFL caps at 10%, with only four approved PE firms: Arctos, Ares, Sixth Street, Blue Owl's consortium).

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