Season 7, Episode 35: OpenAI's advertising ambitions (with Asad Awan)

OpenAI's ad business, hitting $1B ARR in 200 days, bets conversational context and a trust-first rubric beat keyword and feed advertising.

• Ads fund free compute: OpenAI's ad principles keep the answering model fully independent of ads; users can pay to opt out entirely of ads.
• Fast scale: OpenAI's ad business hit $1B ARR in under 200 days and now runs in more than 40 countries.

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