AI for Process, People for Heart: GoFundMe’s Tim Cadogan

GoFundMe's AI coach lifts sharing 10% and adds an estimated $125 million in fundraising this year by easing first-time askers' emotional and cognitive load.

• Smart Fundraising Coach: Launched early 2025, unifying AI-assisted title writing, story drafting, image selection, and goal-setting into one guided flow for GoFundMe's 10,000+ daily new fundraisers.
• Measurable lift: Coach users share one-on-one 10% more often, and GoFundMe projects about $125 million in incremental help raised this year attributable to the coach.

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