Building the Streetwear Empire Kith | Ronnie Fieg

Kith's founder built a controlled, no-wholesale, no-licensing luxury-streetwear empire by designing obsessively for himself first, not for margin.

• No wholesale, no licensing: Kith controls every touchpoint of the customer experience because Fieg believes third-party retail and licensing dilute storytelling and quality control.
• Deliberate revenue cap online: Fieg caps web sales as a share of total revenue and opens physical stores in cities he visits (NYC, Miami, LA, Tokyo, Paris, London, Seoul) to keep the brand from becoming 'digital.'

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