20VC: Five Predictions for a World of Agents | The Ads Business Model Will Die | Biggest Lessons from Working with Elon Musk at Twitter with Parag Agrawal, Parallel

Parallel's Parag Agrawal bets web search costs must fall 10x further as agents replace ads with pay-per-content models, targeting a $100B valuation by 2030.

• Parallel's thesis: Agents will search the web 1,000x more than humans, requiring web search to become 10-100x more compute-efficient, with different modes (Turbo for voice agents, Advanced for background agents) optimized for speed vs. accuracy tradeoffs.
• Pricing is broken: Parag says web search costs ~$1 per thousand searches on Parallel vs. $7-14 industry-wide, and expects another 10x price drop in three years as search must cost far less than the model consuming its results.

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