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PodcastTalks at GSSeptember 25, 2026

US Soccer's JT Batson on the World Cup and Scaling the Game

US Soccer is betting a 2026-2031 window of global events, new infrastructure, and elite coaching hires will permanently reshape American soccer's scale and talent pipeline.

  • World Cup as inflection point: JT Batson frames 2026-2031 (World Cup, LA '28 Olympics, 2031 Women's World Cup) as a five-year window meant to replicate the growth spurt triggered by 1994/1996/1999 US hostings.
  • FIFA stake sale reaction: Batson learned via WhatsApp of reports FIFA may sell a stake to private equity; says he's a believer in capital markets but wants focus on how capital can grow the global game.

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