From GeoCities to GPT: Brad Frost on Mythos, Mastery, and Musical Non-Sequiturs

Frost argues AI shifts value from coding/design tool mastery toward domain expertise, organizational culture, and disciplined design systems.

• Grief-stage framing: Brad Frost maps reactions to AI onto denial, anger, bargaining, depression, acceptance—drawing on acceptance and commitment therapy and his own prior grief work from 2014.
• Domain expertise reframed: Frost argues years of accumulated expertise in any field (teaching, design, music) is now 'wildly' more valuable because AI agents can execute on that knowledge instantly.

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