How AI Is Changing Communication: Weighing Efficiency with Efficacy

Leaders should use AI to structure and rehearse communication, but never delegate judgment, empathy, or high-stakes emotional exchanges.

• Delegating work vs. accountability: Zapier CEO Wade Foster cites cofounder Brian's line—"you can delegate the work, but you can't delegate the accountability"—as his guiding communication rule.
• The comprehension gap: Foster warns that overusing AI to prep for meetings or messages can leave leaders unable to answer questions because they never internalized the underlying thinking.

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