Master P Called Snoop Dogg A Used Car Before Signing Him For $1 Million

Master P built a 100-million-record independent empire by refusing standard label deals and insisting on 85/15 ownership terms.

• Turning down $1M: Master P rejected Jimmy Iovine's offer to sign No Limit for $1 million over seven years, believing his company was worth far more.
• The 'used car' pitch: Master P won Snoop Dogg away from Death Row by telling Suge Knight Snoop was a 'used car,' paying $1.3 million versus a rumored $1 million offer.

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