Many Pro Sports Teams Have Overlooked 20% of the U.S. Population

Latinos already drive 20% of the $160B US sports economy and will capture one-third of its growth to $300B+.

• $300B growth opportunity: The US sports economy is ~$160B today, Latinos represent 20% of it, but as it grows past $300B in 10 years, Latinos will account for one in three growth dollars, per a McKinsey report cited by Xavier Gutierrez.
• ImpactX Sports Group's mission: Founded by Gutierrez, the former Arizona Coyotes CEO and first Latino CEO in NHL history, to convene stakeholders at events like the Super Bowl and Miami F1 and build data-driven cases for Latino inclusion.

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