PodcastTalks at GSSeptember 21, 2026
Ryan Serhant on the Art of Selling Luxury Real Estate
SERHANT. built a $1B/month brokerage on zero-cost organic content distribution rather than paid leads or agent acquisition.
- From theater to real estate: Serhant got his real estate license in summer 2008 to avoid moving home after acting didn't pay, launching the day Lehman Brothers filed for bankruptcy.
- Company scale today: SERHANT. does over $1 billion in monthly transactions, operates in 17 states (expanding to ~25 by year-end), and has four business lines: brokerage, education (sellit.com), in-house production studio, and content.
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