Can CEO John Ternus find Apple's next big thing?

Apple enters the Ternus era with a fully rebuilt leadership team but no in-house frontier AI strategy and rising privacy risk.

• Ternus plays it safe: Gurman says the iPhone Duo launch event felt interchangeable with a Tim Cook keynote, with Ternus opening on an 'intelligent personal hub' framing that echoes Steve Jobs' 1998 digital-hub pitch.
• Biggest exec overhaul in Gurman's career: CFO Luca Maestri, COO Jeff Williams, general counsel Kate Adams, and App Store/events chief Phil Schiller all retired or stepped back in a staged 'Hotel California' succession plan culminating in Ternus as CEO.

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