Company
Apple
- Episodes
- 81
- Share
- 7.9%
- Shows
- 57
- Net sentiment
- +0.20
Up from 5.5% of episodes in the weeks before; net sentiment was 0.00.
Bullish 24Mixed 18Neutral 26Bearish 13
4 weeks
Share of each week's episodes naming it, and net sentiment.
0%2%4%6%
Sep 21Sep 28Oct 5Oct 12
Net sentiment
−10+1
Sep 21Sep 28Oct 5Oct 12
The episodes that named it
Why each one was bullish, bearish or in between on Apple. Longest episodes first.
Bullish 24
- In a clear bull trend with measured moves toward higher targets, though late-cycle.AI STORY ALREADY DIED · The Market Huddle · Oct 17
- Trading defensively as a staple, rallying into its home product event.Uncrowding | Christian Fromhertz, TTG | Jonathan Corpina, Meridian | Oct 13, 2026 · PreMarket Prep · Oct 13
- Slow, steady AI approach and new product cycle seen as relatively resilient, with chart above key averages.Market Expectation Breaker; Apple, Eli Lilly, Cheesecake Factory In Focus | Stock Market Today · Stock Market Today With IBD · Oct 16
- Buffett's investment is explained by its consumer ecosystem loyalty, and Carlisle flagged it as a quantitative value pick earlier.#64 - The Value Disciple: Tobias Carlisle on Buffett's 3 best deals and why value will come back into favour · Behind the Balance Sheet · Oct 15
- Partnered on hybrid compute that runs sensitive workloads on Apple Silicon.Perplexity CEO: SMBs Could Drive the Next Economic Boom · Sourcery · Oct 12
- Bucked the broader sell-off and neared record highs near a $5 trillion market cap.Closing Bell 10/14/26 · Closing Bell · Oct 14
Show 18 moreShow fewer
- Praised for on-device, privacy-focused AI rather than training core models on personal data.Ep. 11 | Regurgitation or Intelligence? Can AI Generate Novel Thoughts? | John Giannandrea · General Magic & The Soul of Tech · Oct 16
- Shares hit an all-time high as new Siri-powered smart home devices launch.10AM Hour: Banks Kick-Off Earnings Season, Apple Hits Fresh High, New Anthropic IPO Details 10/13/26 · Squawk on the Street · Oct 13
- Reached a $5 trillion market cap despite the broader tech selloff.AI Jitters, NYC’s Quest to Delay Anthropic IPO 10/15/26 · Squawk Pod · Oct 15
- Hit a $5 trillion market cap and is seen as a safe large-cap holding.AI Debt Concerns Grip Market… And Bank Of America’s Rough Day 10/14/26 · CNBC's "Fast Money" · Oct 14
- Expanding AI partnerships beyond OpenAI and Google by bringing Meta's model to Mac.Risk off, Rate Reprieve and a new OpenAI Lawsuit 10/15/26 · The Exchange · Oct 15
- Continued to trade counter to the tech selloff and closed above a $5 trillion market value.AI Trade Faces a Reality Check 10/14/26 · Closing Bell · Oct 14
- Hit record market cap levels after launching its new smart home hub.Tech Takes a Breather; Dyna’s “Taku” Robot Visits the Set 10/13/26 · Closing Bell · Oct 13
- Foldable iPhone launch sold out quickly, suggesting strong upgrade demand.11AM Hour: Apple’s iPhone Duo Goes on Sale, Tesla Unveils Roadster, Proofpoint CEO on $6.3B Cyber Security Deal 10/16/26 · Squawk on the Street · Oct 16
- Hit an all-time high on its new smart home hub, though shares faded into the close.Drama in DRAM Memory ETF… And Trading Apple & Others At Record Highs… 10/13/26 · CNBC's "Fast Money" · Oct 13
- Analyst sees AI monetization adding meaningful value through its installed device base.Rate Drop Helps Fuel Bounces… And Apple And Meta’s AI Partnership 10/15/26 · CNBC's "Fast Money" · Oct 15
- Services growth and recurring revenue justify a premium despite a high multiple.Bank Earnings Kickoff, Tech Fueling Rally, Sarat Sethi Guest Host 10/13/26 · Power Lunch · Oct 13
- Shares hit an all-time high nearing a $5 trillion market cap, with the OpenAI trade secret fight ongoing.Closing Bell 10/13/26 · Closing Bell · Oct 13
- JPMorgan raised price target citing resilient iPhone demand.Closing Bell 10/12/26 · Closing Bell · Oct 12
- Partnered with Meta to optimize Muse Open on Apple hardware via MLX.The Most Important AI News This Week Is Getting Overlooked · The AI Daily Brief: Artificial Intelligence News and Analysis · Oct 16
- Cited as a company with a strong moat that has earned outsized profits.The Federal Reserve Is Screwed - Robert Kientz · Kerry Lutz's--Financial Survival Network · Oct 17
- Cited as a Magnificent Seven company with a durable moat and strong profits.The Federal Reserve Is Screwed - Robert Kientz - #6428 · Financial Survival Network · Oct 16
- Shares rallied about $1.46, nearing its all-time high despite the broader selloff.The Hot Options Report: 10-16-2026 · The Options Insider Radio Network · Oct 16
- Became second company after Nvidia to close above $5 trillion; foldable iPhone demand looks strong.What’s News in Markets: CoreWeave Selloff, Apple Milestone, Borrowing Boom · WSJ Your Money Briefing · Oct 17
Bearish 13
- HomeView's app restrictions and CarPlay-based design raise doubts about software execution.Apple's HomeView has an app problem · The Vergecast · Oct 16
- Weak iPhone 16 sales and Apple Intelligence failures; internal silos hurt AI progress.Alex Kantrowitz on OpenAI, Nvidia & What Could Derail the AI Boom · Newcomer Pod · Oct 13
- Reported component order cuts and soft iPhone 18 demand signals raise December-quarter concerns.10AM Hour: Middle East Attacks Rattle Energy Markets, Social Security Commissioner, iPhone Demand Slowdown? 10/12/26 · Squawk on the Street · Oct 12
- Trades at 44x earnings despite flat revenue growth and modest buybacks, which the host finds unjustified.Apple Is Worth $4.5 Trillion. Can the Fundamentals Catch Up? · Know Your Risk Podcast · Oct 12
- Cited as a great American company that could be harmed if tariff policies continue.Is China Dumping the Dollar? - And is Ray Dalio Right about Reserve Currencies? · Patrick Boyle · Oct 13
- Memory cost increases pressure margins at a very high valuation.#420 Larry McDonald: The Market Has Already Crashed. The Index Just Hasn’t Noticed · The Julia La Roche Show · Oct 15
Show 7 moreShow fewer
- Reported cuts to iPhone component orders suggest soft demand for new models.If Not Now, Then When Will These AI Companies Go Public? · RiskReversal Pod · Oct 12
- Apple TV loses billions and has a small subscriber base, though it supports the broader services business.Will Apple TV ever turn a profit? · The Business of Content with Simon Owens · Oct 14
- Forward PE 35.7 and price-to-sales 10.7, the highest it has been, so not cheap.This is the Cheapest Mag 7 Stock Right Now · Value Investor · Oct 16
- HomeView is seen as limited, lacking video apps and streaming support compared with rivals.Meta’s Muse Won’t Stop Sexting; Apple’s HomeView Is Just a Giant Apple Watch · Uncanny Valley | WIRED · Oct 15
- Starlink and other rivals could erode its carrier revenue and iPhone dominance.JPMorgan CEO Jamie Dimon has his eye on global deficits · Sozzi Unleashed · Oct 13
- Hosts doubt Apple's Siri AI and find the Home View marketing and pricing unconvincing.(Preview) Apple Enters the Uncanny Valley, The SpaceX Play for Cellular, Q&A on The Ringer, Smartphones, AI Parenting · Sharp Tech · Oct 15
- Its M5 Max MacBook Pro was outperformed in reviewer benchmarks.Anthropic's Growth Is Slowing · Tech Brew Ride Home · Oct 15
Mixed 18
- HomeView hub seen as well-designed but lacking meaningful AI and smart-home integration.Muse Wonder, Social Reckoning Review, Apple HomeView | Eli Manning & Michael Waldron, Anjney Midha, William Chu & Negin Oliver, Neal Stephenson, Ravi Gupta & John Hegeman, Jack Goldburg, Oege de Moor, Nick Talken, Jeff Holden · TBPN · Oct 13
- New home device partnership with LG seen as a strategic push, though the product looks unexciting.OpenAI Uncovers Spy Device, Apple x LG, Home Devices Tier List | Thomas Neckel, Kabir Jain, Danielle Axman, John Urschel, Nicolas Sharp, Jason Ballard, Erik Bernhardsson, Josh Tyrangiel, Aida Baradari · TBPN · Oct 14
- Bold smart home push, but complicated setup, pricing and reliance on partners raise doubts.HomeView: Apple just got serious about the smart home | Livestream · The Vergecast · Oct 13
- Hosts praise the HomeView and smart home push but criticize high prices and first-generation software.Apple's Going All In On Smart Home - Is HomeView, Apple TV 4K & HomePod mini 2 The Answer? (Apple Bitz XL, Ep. 390) · Apple Bitz XL w/ Brian Tong · Oct 18
- Reworking macOS permissions for AI models, risking friction with power users.Risky Business #855 -- ShinyHunters done sowing, enters reaping phase · Risky Business · Oct 14
- Home View device seen as weak, but Apple hit a record $5 trillion valuation.Anthropic IPO Panic, A Spy At OpenAI?, The Great Food Slop Debate · Big Technology Podcast · Oct 16
Show 12 moreShow fewer
- Foldable iPhone Duo pre-orders and smart home push; design praised, price high.Apple 'i' order · Wake Up to Money · Oct 16
- DOJ antitrust settlement could be lenient, though developers push for more openness.OpenAI Accelerates Ad Push with Meta Hires & Slashed Prices, Apple Antitrust Worries Developers · The Information's TITV · Oct 16
- Strong foldable pre-orders are positive, but a roughly 39x forward multiple looks expensive.Coreweave’s Impact On AI Trade… And Netflix Results On Deck 10/16/26 · CNBC's "Fast Money" · Oct 16
- iOS privacy changes are pushing the web toward server-side integrations.The Auction Flip: Prebid's Plan To Swap Places With Google · The Big Story · Oct 15
- Audio intelligence on Apple Watch leans on on-device processing, which failed to calm privacy worries.Everything's recording everybody. What now? · The Vergecast · Oct 15
- HomeView is incremental and walled-garden, though it reinforces existing ecosystem advantages.Flying Cars, Smart Homes, and Cracks in the AI Boom · Motley Fool Hidden Gems Investing · Oct 16
- HomeView looks well designed but hosts see its AI and smart home capabilities as behind rivals.John Reviews The Social Reckoning, Muse Wonder, Apple’s HomeView | Diet TBPN · TBPN · Oct 14
- Privacy focus and capital efficiency protect it but leave Siri and AI features behind competitors.How Does Apple’s Siri Compete In an Agentic World? · WSJ Tech News Briefing · Oct 16
- Apple Watch dominates wearables sales but drew complaints about elegance and design.Why Oura Put Its IPO on Pause · The Journal. · Oct 13
- New home products are incremental, pricey and face strong rivals, but services upside is possible.Can Apple Take Over Your Home? · Motley Fool Hidden Gems Investing · Oct 14
- Welcome Home hardware launch and possible iPhone 18 Pro order cuts create both upside and doubt.Expectations for Apple's "Welcome Home" - MOSK: 10.12.2026 · Mac OS Ken · Oct 12
- Hit a new all-time high intraday then reversed about $7, closing well off the peak.Hot Options Report: 10-13-2026 · The Options Insider Radio Network · Oct 13
Neutral 26
- Singh mentions using Apple Vision Pro glasses for teaching robot movements.Why Defense Gets Humanoids Before Your Home Does: Skylark Labs' Amarjot Singh · Audrow Nash Podcast · Oct 13
- Cited as a tough negotiator that still offered doubled equity via an extra interview process.#131: Inside comp negotiation for PM roles at top companies like OpenAI and Anthropic | Colin Lernell (Co-founder @ Valued) · Supra Insider · Oct 12
- Mentioned as a contrast; phone GPS accuracy limits and Find My network.The Gadget That's Better in Crowds Than Your Phone + Ring’s Founder Before Amazon Bought It | E2349 · This Week in Startups · Oct 12
- Steve Jobs' iPod and iPad decisions are used as examples of tradeoffs and focus.Lessons from Napoleon, Steve Jobs, Joan of Arc & Other Leaders | Ben Wilson · David Senra · Oct 14
- Entering smart-home devices with a local-AI display and video doorbell.DHUnplugged #821: Gold Standard Ahead · DHUnplugged Podcast · Oct 14
- New home tablet with upgraded Siri is discussed as a product launch.Arrest Made at OpenAI · The Daily AI Show · Oct 14
Show 20 moreShow fewer
- Used as an early PC-era example of a company that succeeded despite lacking typical VC markers.AI Will Not Make You Rich · Colossus Magazine · Oct 12
- Used as a retail example where Steve Jobs paired vision with an operator.Game Changers: The Talent Imperative for the AI Era with Mohammed Aaser · ServiceNow Podcasts · Oct 16
- Investors await how Siri and AI features perform on its large device platform.Shaking The Leaves Off The Money Tree | Investopedia x RiskReversal · RiskReversal Pod · Oct 13
- Named among concentrated mega-cap holdings and as a possible long-term winner.How Do You Hedge a Concentrated Stock Market? · Ask The Compound · Oct 14
- Hit all-time high, but guest sees slow earnings growth against a high multiple.the Exchange 10/13/26 · The Exchange · Oct 13
- Smart home hub unveiling marks a push toward more frequent product news.How Microsoft’s New Office Chief Fixed Copilot, OpenAI’s Plan to Revive Sora · The Information's TITV · Oct 12
- Pre-orders started but delivery dates pushed back amid memory shortage.9am Hour: CoreWeave Whipsaw, Tesla’s Roadster Unveil, Netflix C-Suite Shuffle 10/16/26 · Squawk on the Street · Oct 16
- Mentioned as one of the original single-name VIX index listings in 2011.Options Boot Camp 412: Volatility Scrooges: VIX Perps, Apple, VIX and more · The Options Insider Radio Network · Oct 15
- Unveiling smart home lineup to compete with Amazon and Google.Morning Call 10/13/26 · Morning Call · Oct 13
- Cited as example of a leader who disrupted itself with the iPhone.Why the Companies Most at Risk of Disruption Are Usually the Most Successful Ones · Motley Fool Hidden Gems Investing · Oct 18
- Discussed as a home partner with LG and for its encrypted home data claims.OpenAI Bugging Incident, Are Your Devices Listening? Xbox Launches Remix Lab | Diet TBPN · TBPN · Oct 15
- Relies on Google's Gemini models for its new foundation models, discussed factually.E97 - AI Agent Wars · Lucy & Ellie · Oct 13
- Mentioned as a source of manufacturing talent hired for scaling fusion hardware.From Twilio to Fusion with Jeff Lawson · Inevitable · Oct 14
- Reportedly entering the smart lock space; Siminoff downplays competitive threat.Why Ring CEO isn't sweating Apple's rumored smart lock · Power Players with Brian Sozzi · Oct 12
- Introducing a Siri command center for the physical home.Google Gemini 4 Argon Autonomous Capabilities · Elon Musk Podcast · Oct 14
- Named among tech leaders driving much of this year's S&P gains.Has Nvidia Become Too Big To Fail? · Prof G Markets · Oct 13
- Mentioned as a major customer driving demand for TSMC's advanced chips.The Desert Fabs That Can't Cool Themselves · The Cassandra Files · Oct 12
- Shares closed slightly lower after hovering near an all-time high, with heavy options volume.The Hot Options Report: 10-14-2026 · The Options Insider Radio Network · Oct 14
- Apple Watch offers only hypertension alerts, discussed as a consumer health feature.Some Wearables Can Track Blood Pressure. Do They Work? · WSJ Tech News Briefing · Oct 14
- Partnering with Meta so developers can run the model on Mac computers.Ukraine resumes strikes on Russian oil; Houthis attack Yemen’s presidential palace, and more · The World in Brief from The Economist · Oct 16
Themes, sentiment and reasons are AI-written paraphrases, checked so they never quote an episode. They may contain errors. Not investment advice. Episodes remain the property of their creators.
Briefs like this, for everything you follow.
Ethmos puts research agents on your coverage universe — every debate that touches your names, every executive appearance you'd have missed — and files briefs every morning.
Start free14-day free trial
